The Ellen MacArthur Foundation has launched a new initiative called the New Plastics Economy in hopes to rework the way plastic is used in cosmetics and other everyday products. This involves corporations, local governments, scientists and other stakeholders to reduce overall plastic packaging in the product supply chains.

As a result, 11 international companies have pledged to ensure that 100% of their product packaging will be reusable, recyclable or compostable by 2025 or earlier. The companies involved include brands, retailers and package makers and are: Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz. All 11 companies produce a combined total of more than 6 million tonnes of plastic packaging every year.

Amcor, a leading packaging manufacturer for food, medical, pharmaceutical and personal care products, is working to increase their use of recycled content. Major beauty and personal care manufacturers like Unilever are following the same pledge, committing to increasing the use of recycled plastic content in their packaging to 25% by 2025. This initiative includes retailers as well. Walmart, a multinational retailer that sells a varying range of product is also working to have 100% of their private brand packaging to be recyclable by 2025. Moreover, they announced their intention to work with suppliers in improving the recyclability and sustainability of their product packaging.

The main goal of this initiative is to reduce the amount of plastic being thrown away as well as reduce ocean plastic waste that is becoming an overwhelming concern worldwide. The Ellen MacArthur Foundation works to develop a circular economy and encourage the use of renewable resources among businesses, organizations and individuals globally.

For more information, please do not hesitate to contact Focal Point Research IncWe are leading Packaging Development Consultants for Cosmetics, and other personal care products.