How Do You Progress From An Idea To Innovation?
It’s the most commonly asked question we get: I have a great product, where do I go from here?
What Does It Take To Successfully Get To Market?
“I wanted to provide these lectures after helping countless entrepreneurs bring their innovative products to market. I have seen far too many avoidable mistakes made by very talented people who just don’t have the experience of commercializing their innovations.”
Why do almost 85% of new products fail? In this brief 8-part video series, Rob will share what experience has shown him to be avoidable mistakes in bringing products to market.
No matter what stage of development you and your product or innovation is at, we hope that these insights will help you navigate the challenging path to market faced by all innovators and increase the chances that your product will succeed.
Lectures on Innovation – Part 1
Why Are You Innovating?
Is Your Idea a Good One?
Testing With Consumers And Users
Lectures on Innovation – Part 2
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